BuildAPeeta

 Someone recently asked us: "How do you guys cope with your "followers" involving themselves in your business every single day?!? It can't be productive or relevant, as they don't know anything about your business strategies".

We have a different view.

How can you have a sustainable strategy if it is solely driven by profit and shareholder-value? And how can your business be relevant if the people in it are only considered "Units of Measure" rather than "Human-Relationships"?

To date, we've open-sourced our menu, furniture, packaging, and our retail strategy. More recently, we even open-sourced a conference-talk of ours by inviting our followers to speak on our behalf about Wild Peeta (Totally Unrehearsed)!

#BuildAPeeta is a collaboration between the University of Sharjah (Department of Architecture), our followers and Wild Peeta to open-source the design of our outlet.

These posts are by the people involved. Enjoy reading them! :-)
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By Peter Vidani
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